I help companies turn scattered sales and marketing efforts into one aligned pack that wins bigger deals, faster, with less chaos.
20+ years scaling go-to-market for cybersecurity and tech across the U.S. and LATAM.
01 · The Prey
ICP
02 · The Trail
Journey
03 · The Hunt
Execution
Not another deck
The Wolf Pack Power framework
Revenue isn’t random when the pack is aligned. The framework turns go-to-market strategy into a sequence your whole team can run.
ICP
Identify the right prey. Get ruthless about your Ideal Customer Profile so every rep, campaign and dollar chases accounts you can actually win.
Expected outcome
One target list your whole team believes in.
Without it: Sales and marketing chase different accounts.
Customer journey
Follow the trail. Build the customer journey that actually works: clear steps from first touch to renewal, one focus and one expected outcome at every stage, and the buying signals that tell the pack when to move.
Expected outcome
A journey every team can run, measure and improve.
Without it: Deals stall because nobody owns the path from first touch to signed deal.
The customer journey, stage by stage
Focus
Reach accounts that fit your ICP with a message that names their problem.
Expected outcome
The right buyers raise their hand.
Focus
Marketing and sales follow up together, guided by real buying signals.
Expected outcome
First conversations with qualified buyers.
Focus
Map the buying group, from the technical evaluator to the budget owner, and answer each concern with proof.
Expected outcome
A shared view of the problem and a clear path to a decision.
Focus
Remove risk, agree the plan, and align on timing and price.
Expected outcome
Bigger deals, closed faster.
Focus
Customer success and partners keep delivering value after the sale.
Expected outcome
Renewals, referrals and growth inside the account.
Execution
Coordinate the hunt. Align marketing, sales, partners and customer success into one cross-functional motion with clear accountability.
Expected outcome
One motion. One scoreboard. Clear owners.
Without it: Everyone is busy and nobody is accountable.
How I help
Every engagement runs on the Wolf Pack Power framework. Pick the one that fits where your revenue engine is today.
01 · Start here
Know exactly where your revenue motion leaks.
Best when: You’re investing in growth, but pipeline still feels unpredictable.
Outcome
A clear plan your team can start on right away.
02 · The full engagement
A senior revenue leader running the plan with you.
Best when: You need CRO-level leadership now, and a full-time hire isn’t the right move yet.
Outcome
Bigger deals, closed faster, with less chaos.
03 · Build pipeline
Demand gen your sales team actually wants.
Best when: Your ICP is clear, but pipeline is thin or the leads you get don’t convert.
Outcome
Qualified conversations with the right accounts.
Long cycles, many stakeholders, and buyers who want proof before they trust you. I’ve spent two decades building revenue engines for cybersecurity and tech companies on both sides of the Americas, from scrappy startups to global enterprises. Local nuance, global standards.
Book a call and we’ll work it out together.
Meet Paulo the Wolf
I’m a Fractional CRO and Go-To-Market consultant. For 20+ years I’ve built and scaled revenue engines for high-growth cybersecurity and tech companies across LATAM and the U.S., from fast-scaling startups to global enterprise brands. Cybersecurity and Tech startups are home turf: I’ve worked with names such as Thales, HPE, Splunk and TORQ. I know how to build an engine from scratch, tighten execution and accelerate growth, without the fluff.
Today I drive go-to-market strategy, use AI for growth and invest in venture capital. I also host The Wolf Pack Power podcast and lead its free community for cybersecurity and tech revenue teams.
Leadership and accountability are the cornerstones of my methodology.
01
I design the GTM plan, then sit in the room to run it with you.
02
Clear owners, one number, and data-driven follow-through.
03
Strategy only counts when it ships. I measure pipeline and revenue, never vanity metrics.
Cybersecurity and tech companies across the U.S. and LATAM, and the people who carry the number.
Your best starting point
GTM Diagnostic
You’re building the engine while you drive it. Start by finding where your revenue motion leaks, then decide what to build first.
Where you feel it most in the customer journey
What my clients say
Paulo aligned our team around one plan and a successful one. He changed the course of my company.
Emilio Machado
CEO, Emmitec Health
Paulo designs the plan, then sits in the room to run it. The best executive that ever worked with us.
Rodrigo Bernardinelli
CEO, Digibee
Paulo turned a group of individuals into a team that hunts together. He made us a successful bunch.
JP Galvao
CEO, Savings Club
Not ready for a call?
Pick the easiest first step. Book a call whenever it makes sense.
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Weekly newsletter
Practical go-to-market ideas for cybersecurity and tech, every week. Read it on LinkedIn or get it in your inbox.
GTM orgs launch nearly six initiatives a year. 52% get implemented and used consistently. FY27 plans are being built right now, and the initiative list is where you decide the success of next year's number.
Read the issueFAQ
The questions people ask before they book, answered plainly.
Paulo Veloso is a Fractional CRO and Go-To-Market consultant with more than 20 years of experience building and scaling revenue for high-growth cybersecurity and tech companies in LATAM and the U.S. He has worked with names such as Thales, Hewlett Packard Enterprise (HPE), Splunk and TORQ, hosts The Wolf Pack Power podcast and runs the free Wolf Pack Power Community.
A Fractional CRO is a part-time Chief Revenue Officer who owns the revenue strategy and execution across sales, marketing, partners and customer success, without the cost of a full-time executive. Paulo combines GTM strategy with hands-on execution, pipeline-first demand generation and team building.
Cybersecurity and tech companies across the U.S. and LATAM, from fast-scaling startups to global enterprise brands. He is best suited to founders running sales themselves, CROs, VPs of Sales and revenue leaders, marketing, demand gen and RevOps operators, and customer success leaders and teams.
Yes. Cybersecurity and tech startups are home turf for Paulo. He has worked with names such as Thales, Hewlett Packard Enterprise (HPE), Splunk and TORQ, and he writes The Wolf Pack Power Brief, a weekly newsletter on go-to-market for tech and cybersecurity startups.
Book a call using the form on pveloso.com. You share a few details about where your revenue engine stands today, and Paulo finds a time to connect. He partners on GTM strategy, fractional revenue leadership, demand generation, ABM and channel strategy. Not ready for a call? Start with the podcast, the weekly newsletter or the free community.
Both. Paulo designs the GTM plan and then sits in the room to run it with your team, across marketing, sales, partners and customer success. Leadership and accountability are the cornerstones of his methodology.
The Wolf Pack Power is Paulo Veloso’s execution-first Go-To-Market framework for cybersecurity and tech companies. It has three moves: identify the right prey (your ICP), follow the trail (the customer journey) and coordinate the hunt (cross-functional execution). It is shared through a weekly podcast and a free community.
Yes. The Wolf Pack Power Brief is Paulo’s free weekly newsletter on go-to-market for cybersecurity and tech startups. You can read it on LinkedIn or get it by email at pveloso.com/newsletter.
Yes. The Wolf Pack Power Community is free to join at community.pveloso.com. It is built for founders, revenue leaders and GTM operators who want to turn strategy into predictable pipeline.
The Wolf Pack Power podcast is on Apple Podcasts, Spotify, YouTube and Amazon Music, and you can watch it on the web. Follow the show on any of them and new episodes arrive as they are released.
Prefer a weekly read?
Get the Brief: GTM for cybersecurity and tech, free.
Ready for momentum?
Share a few details about where your revenue engine stands today, and let’s find time to connect.
Prefer to start smaller?
Join the free community or get The Wolf Pack Power Brief, the weekly newsletter on go-to-market for cybersecurity and tech startups.
